The medium for thinking and consumption is something I continually consider. I don’t consume audiobooks, they don’t work for me and I have too many foundational problems with them. But, I do enjoy podcasts, but that is a naturally spoken medium. For consumption of fiction and most non-fiction I have a strong preference for print (physical and/or electronic). Non-fiction text gives the opportunity for illustrations that help augment and anchor the meaning. Video can work for many concepts if they are done well and illustrate concepts. Reading fiction my mind slips into vivid depictions of the story and scenes (if the book captures me). Being able to see characters in my head helps keep the storyline sorted. I really appreciate authors that are crafty with languages that trigger the visualizations as I am reading. With reading fiction my mind may also drift (if the book is good, but this also happens with non-fiction as I am framing where this new information sifts in with other things known). When my mind drifts I may still be “reading” and flipping pages, but when I snap out of it I can flip back to where my mind drifted and continue on again (as a couple of my college professor encourage this is a really good and engaging way to read). Most often the drifting is related to something in the book triggering ideas and it gets my mind going. Audio books have my mind drift out from a of lack of interest, but more problematic is there really isn’t a good way to go back and pick-up where my mind drifted (oddly podcasts my mind will drift from them triggering ideas and also from a conversation the podcast triggers, particularly when they run adjacent to things I know well or they mis-state something). The visualization in my mind is really helpful to keep engaged and it is great for recall as well. But, when a book turns into a film or tv show it sometimes helps (when there are many characters) to anchor the “whos”. The reading of plays I find difficult, unless I have seen the play or have photos or sketches of who is playing the role and then I fully connect. But, if it a book with illustrated characters, like the Moomins (I read a lot of Moomin books when I was a kid) and that turns into tv or a movie it breaks things my mental image of the illustrations through the stories are not in alignment. The Moomins were quite off (at least in the US series). But, Paddington worked just fine. With the Moomins becoming semi-popular in the US with young adults, I’ll ask about a person’s favorite Moomin or story and I find we are talking about Moomins from different universes it seems. Seeing is Understanding The mental images and visualizing ideas and concepts also drive explainers in presentations and the use of animation in presentations. That same principle for my engaging also goes outward when explaining things for others. Creating images and animations, for complicated or complex ideas, models, or patterns allows for pulling them apart, seeing things interact, and also provides the ability to point and talk about something specific and makes things less abstract. I’m thinking about text and visualizations as I’m working on creating small videos of some of the core concepts and ideas around folksonomy, Model of Attraction, InfoClouds, etc. Listening to words is a thin and ephemeral representation of the ideas. Seeing the words is a bit better. But words and seeing relationships are key to communicating far better. I’m mindful not all minds are alike nor process the same way, so having many paths for engaging works quite well.